This month, soundoffstyled explores the dual meaning of the word “vision” featuring our newest releases, prophet and monarch, in a styling collaboration with Chicago eyewear boutique—Contacts and Specs—voted 2016’s best eyewear store by Chicago Magazine.
vision: noun; 1. the act or power of sensing with the eyes; sight
Through pairing fashion-forward eyewear and streetwear essentials, we examine both the physical act of seeing and of being seen. Contemporary eyewear not only serves the purpose of correcting and protecting our sight, but also complementing our individual sense of style and adding depth to our character. The eyewear industry complements the apparel/fashion sector, through the use of innovative and unanticipated colors, materials, shapes, and designs to transform traditional eyewear into statement-defining, functional accessories.
T-shirts and similar wardrobe basics have had a similar evolution. Although initially developed as a work laborer basic, the t-shirt has become a fashion essential. Here at soundoff, the t-shirt serves as the perfect canvas for expression. It facilitates the outward projection of our inner selves, which we seek in our art and in our final designs. We call it “visual voice.”
vision: noun; 2. the act or power of anticipating that which will or may come to be
Our design inspiration this month comes from icons whose images today continue to strike a chord of relevance—Malcolm X and Nina Simone. While hindsight is always 20/20, having the foresight to engage a diverse and unconnected audience to see the challenges and pitfalls ahead and motivate action is not as clear or easy. These icons were legendary in their ability to lead people to thought and action
Though Nina’s voice (through her lyrics) and Malcolm’s words came from a different era in our collective history, we recognize that our present situation does not differ greatly from the time of upheaval when they were alive. Equal rights for people of different races, genders, sexual orientations, religions, and nationalities are all once again in question over the next four to eight years. Now is the time to share our individual voices to garner broad, collective change. While images of Malcolm and Nina can incite anger in some who may fear any form of uprising and shift in power, they should spark a sentiment of hope that change can occur, but not in silence.
So, in part, our featured pairings of curated luxury eyewear and our new apparel releases are as much about letting you be seen for your style and inner voice as they are about each of us clearly seeing what is truly happening around us all.
soundoff creative: Daryl Sneed & Bret Grafton
eyewear curated & provided by: Igor Presman | Contacts & Specs (Chicago)
photographer: Bret Grafton
huma: Allie Kunkler
editor: Suzanne Claussen
agency: Factor Chosen (Chicago)