Zane (6’1”) is styled wearing our size medium soundoff logo v-neck t-shirt in black.
Zane (6’1”) is styled wearing our size medium “the muse” idol tank in heavy metal.
Alen (6’0”) is styled wearing our size medium men’s “the muse”/frida icon t-shirt in indigo.
Dana (5’8”, size 2) is styled wearing our size small women’s soundoff logo v-neck t-shirt in black.
Zane (6’1”) is styled wearing our size medium “the virtuoso” soundbox tank in heavy metal.
Zane (6’1”) is styled wearing our size medium “the virtuoso”/louis icon t-shirt in gray.
Dana (5’8”, size 2) is styled wearing our size small women’s “the virtuoso”/louis icon t-shirt in gray.
Outfit. Lights. Camera. Post.
On Instagram alone, there are over 90M posts with the increasingly used hashtag—OOTD (Outfit of the Day). Street style has transformed the runway. We are no longer beholden to industry-driven fashion schedules for previews of the next season’s releases, eagerly anticipating what we will wear in three to six months. Fashion has evolved to become more personal and instantaneous, morphing to adapt to your particular lifestyle.
See now, buy now, wear now. Social media has strategically transformed the streets we roam everyday into the new global runway, creating this new mantra driving the broader industry.
This month, our soundoffstyled is focused on creating hashtag-worthy looks and images featuring our newest arrivals—the muse & the virtuoso.
Your style should communicate what you want people to perceive about you. Here, we explore various frames of expression layering our newest gear with readily accessible fall basics, resulting in outfits that will make your day effortlessly camera worthy.
produced by: Daryl Sneed
photographed by: Bret Grafton
styled by: Beth Berlin
hair & makeup by: Allie Kunkler
edited by: Suzanne Claussen
agency: Factor Chosen (Chicago)